SUSTAINABLE GLOBAL PROSPERITY AND BUSINESS MODELS

CUSP/CEEDR Seminar w/ Tuukka Toivonen
How can business models be used to renew our economy? This seminar will discuss the role of values-led business model innovation in the construction of a new economic culture.

Emerging visions of prosperity in the 21st century (Jackson 2009, Moore 2015) embody certain core values and principles that range from ensuring that individuals and communities have the capabilities for flourishing to dramatically reducing material consumption to levels that respect planetary boundaries.

In this seminar, Dr Toivonen presents his reframing of the pursuit of sustainable global prosperity as the gradual construction of a fundamentally new economic culture that is not reducible to any single dimension or “miracle solution” such as clean technology. He puts forward the case for positioning business models as a significant element within this new economic culture that must incorporate and promote the values and principles of sustainable global prosperity. In this talk, Dr Toivonen will illustrate how we can begin to transform the very notion of a business model through the inclusion of what might be referred to as “prosperity drivers”.