Dr Patrick Elf
Co-Investigator
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Patrick is a CUSP co-investigator at Middlesex University, exploring the potential of businesses to operate as a force for societal good.
Patrick is a Senior Research Fellow at the Centre for Enterprise and Economic Development Research (CEEDR), Middlesex University London, and a Co-Investigator with CUSP.
His research focuses on investigating avenues for behaviour change approaches towards the adoption of more sustainable lifestyles, and mechanisms towards the adaptation of sustainable business models. He is particularly interested in how businesses can redefine their role to become proactive actors driving change at scale as well as exploring issues of sustainable and transformative consumption.
Publications
For a list of publications, please see Patrick’s website.
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